Installer introduction


	Installer Area
	Introduction
	Introduction

	How Does It Work? James Harcourt works by providing a select number of Approved Installers with the ability to operate under the "umbrella" of a national brand image. James Harcourt runs major consumer advertising and PR campaign promoting the brand to the target group of affluent homeowners who want to add character to their home. This national activity is supported by a complete business support pack to help installers promote the James Harcourt brand locally in the press, directories and by direct mail etc. When this activity generates leads and enquiries they are directed only to one Approved Installer, depending on the consumer's postcode. The Approved Installer makes an appointment and uses the James Harcourt materials to help throughout the sales and order process, achieving margins which are frequently a major improvement on current levels. Once the order is won, Approved Installers purchase the windows from an Approved Manufacturer - an experienced, professional trade frame fabricator - at agreed prices and service levels. The windows are then installed professionally to James Harcourt standards - training is provided - to assure the homeowner's satisfaction and increasing the potential for repeat business and referrals! Naturally, every Approved Installer has to operate to the highest standards laid down by James Harcourt. But the result is that Approved Installers get the best of both worlds… the independence of their own business and the advantages of a great national brand and quality product range!


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